Comments on: “They like me! They really like me!”

By: Mari*us

Mari*us — Thu, 07 Aug 2008 15:01:42 +0000

I would say your presentation is straight to the f**king point. I love it No more to say.

By: Anon

Anon — Mon, 04 Aug 2008 02:33:33 +0000

Marta, you fail.

Transparent rhetorical techniques are transparent. Yes the moronic hordes on slideshare are lapping it up (and honestly, what kind of person goes on a site like that looking for insights?) but to anyone with any practical marketing experience let alone any scientific training your presentation is insultingly bad.

To pick just one (key) argument:

If 18% of TV campaigns provide positive ROI, what’s the figure for social media?

a) You don’t know, because there aren’t actually any case studies to prove social media works for marketing (and there are good reasons why it won’t)

b) Most widely circulated data indicates that only 15% of social/viral campaigns generate any positive word of mouth (let alone ROI, in which case the figure would be even smaller) therefore quoting only the figure for TV is deeply misleading, as an 18% hit rate is actually GOOD compared to the norms for other media

c) You have no interest in presenting an accurate and objective assessment of social media, only of jumping on a popular bandwagon and hoping to make some bank off credulous marketers who are too old/clueless to understand how the web REALLY works

By: Rodrigo van Kampen

Rodrigo van Kampen — Sat, 19 Jul 2008 02:04:25 +0000

Hey, I just found your blog via that presentation, and I really need to congratulate you! That’s just awesome!

I work with social media and PR here in Brasil. Thanks for sharing the presentation!

Oh, and I just subscribed your blog, liked it here.

By: Charlene

Charlene — Wed, 16 Jul 2008 18:55:44 +0000

I don’t think it is necessary to use the “F” word. I think it is a crutch. The information is valuable, the presentation clear, and you really seem to be trying to help people.

The only reason I can think in this specific case that you have used the word is to try to capture attention. And you have done that.

I think using it is unoriginal.

By: emersondirect

emersondirect — Tue, 15 Jul 2008 19:48:40 +0000

Personally I think the F bomb is under utilized. If strategically placed, it has quite the impact. Hence, your slides where the f bomb is dropped for emphasis and impact.

Everyone should watch this. Totally dumbed down for the masses who use the word “fuck” more often than not!

Makes me wonder who it would benefit more. Corporate suits, or regular ole people. Sometimes I don’t think either is ready.

By: mzkagan

mzkagan — Fri, 11 Jul 2008 11:07:42 +0000

Karen: The way I see it, you don’t get to be VP of Corp Marketing without lobbing a few F-bombs, so I say—let him see it! March into that office, tell him to put on his Big Boy Panties and get with the program.
Todd: As usual, you have cut through all the Genius’ B.S. and revealed the true essence of my message. (side note: Happy to see the shoulder surgery hasn’t affected your brain ;). Thanks for being the spark that started quite the fire. Burn, baby, burn!

By: Todd Defren

Todd Defren — Fri, 11 Jul 2008 01:05:23 +0000

If I am not mistaken, Marta, what you’re really trying to say here is that you owe it all to ME. (You’re welcome, Genius.)
It’s a great PPT; the praise is well deserved. Good luck!

By: Karen Snyder

Karen Snyder — Thu, 10 Jul 2008 21:43:58 +0000

Marta, I am all trembly inside. I loved your slideshow SO much, I actually thought of sending it to our new VP of Corp Marketing. But then, I realized I don’t know his tolerance for cussing, so I reconsidered. I retweeted it immediately to my WHOPPING 107 followers on Twitter. It elegantly (yes, it is Effing Elegant) captures everything that I have been learning about social media, and trying to teach others. You rock.